AirAsia not to snatch other airlines' markets, says Tony Fernandes - Financial Express

AirAsia India, which is planning to start operations in the country with three planes later this year, today said it will add at least 10 planes annually and was looking at carving out "a new market" here. "The airline is here not to take anybody else's business market share away, but to create a new market in this 1.2-billion market," AirAsia Group Chief Executive Tony Fernandes said. He was addressing the media during his maiden visit after the airlines announced its joint venture with the Tata group and Delhi businessman Arun Bhatia in February. Stating that he has not faced any bureaucratic hurdles so far, Fernandes, flanked by his deputy Kamarudin Merananun and India chief Mittu Chandilya, also said he is travelling to the national capital this evening and will be meeting Aviation Minister Ajit Singh tomorrow. He said this in reply to a query that the Minister, after the announcement of the 49:30:21 joint venture, had said he would have been happy had Tatas themselves launched the airline instead of it being done through a foreign joint venture. When asked how he will achieve scale and success with just three planes and that too connecting only southern region, Fernandes said: "We will aggressively expand the fleet size and are looking to add at least 10 planes a year." On pricing strategy, Fernandes said AirAsia will want to offer the lowest possible fares in this market. The AirAsia Group CEO added that with a huge online population in the country, he is ... contd. via Business - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEDprg_KdaA0dWRw51xOh7InPNO3g&url=http://www.financialexpress.com/news/airasia-to-add-at-least-10-planes-a-year-for-india-operations/1136134

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