On Wednesday, Google India released a compiled report based on a face to face research conducted by TNS interviewing travelers who had booked a hotel in last one year and are active Internet users across India. Presently, only 29% of the users book hotels online and 83% of users who research for hotels online are comfortable with transacting online and do an online transaction once a month.
About 57% of users who research online but book hotels offline, prefer relaxation trips and 36% of users who research online and book hotels onlines prefer luxury leisure trips. Interestingly, 50% are women researching on hotels online as compared to men (41%).
In terms of demographics users in the age group of 35 - 44 are the most savvy when it comes to booking hotels online. 27% respondents said they use mobile phones to search and book hotels on the internet and over 56% of users who book hotels online have a travel app installed.Budget accommodation is the most popular with users in India, with 49% users booking budget hotels, 32% users book economy hotels and 19% users book luxury hotels. Friends emerged as the most preferred travel companions at 37% followed by family at 31%.
The survey covered Delhi, Mumbai, Bangalore, Kolkata, Mysore, Cochin, Hyderabad, Nagpur, Ahmedabad, Lucknow, Chandigarh, Bhubaneshwar
Vikas Agnihotri, Industry Director, Google India said, "The research findings reveal the high growth potential for online hotel bookings in India. While the overall user base of people looking for information on hotels online was very high, the conversion is still happening offline. We hope the report will provide meaningful insight to the industry to overcome the gaps that exists in their offerings and grow the sector to its full potential."
via Business - Google News http://ift.tt/1awjRjo
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