| Reuters : Mumbai, Sat Jul 06 2013, 11:06 hrs    Leading jewellers such as Titan Industries and Gitanjali Gems are aggressively promoting diamond jewellery, which uses less gold, and opening more stores in cities such as Singapore and Dubai in an effort to spur sales. The moves could help create alternative demand sources for the battered yellow metal in the medium term and help somewhat cushion price declines. "We are moving to diamond jewellery more aggressively, introducing lower-carat jewellery and also pushing silver jewellery," Mehul Choksi, chairman and managing director of Gitanjali Gems, said. Gold forms an essential part of a bride's trousseau in India, the world's top consumer of the metal, where it is also considered auspicious for religious rituals. But its imports have contributed to a burgeoning current account deficit. As a result, India has since May raised gold import duties and tightened credit availability for importers of the precious metal. After data showed Indians imported a record 162 tonnes of gold in May, jewellers joined a government campaign to cut gold buying. That, and a weakening rupee, are inflicting pain on jewellers, which they are now seeking to lessen by focusing on new areas. "Jewellers are thinking of introducing 14-carat jewellery. Low-carat jewellery will help us to control imports as well," said Haresh Soni, chairman of the All India Gems and Jewellery Trade Federation, which groups more than 40,000 members. Jewellers mix metals like silver and copper to reduce the purity of the yellow metal. Diamond jewellery uses 20-25 percent less gold compared to a normal 22-carat jewellery piece, according to Choksi of Gitanjali Gems. Diamond jewellery sales are increasing, said Kamal Gupta, director at PP Jewellers in New Delhi, adding rising income of the lower middle-class pushes a switch from gold to diamond. Demand for the lower-carat jewellery is seen coming mainly from younger consumers, who unlike earlier generations, are not fastidious about buying a 22-carat gold necklace. ... contd. ALSO READTERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).  via Business - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHAGQVMZQRoayQGiICZ4MEA9jM-iA&url=http://www.indianexpress.com/news/jewellers-turn-to-diamonds-nris-to-beat-policy-woes/1138421/ | |||
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